April 5, 2007
Students from Morningside College’s Creative Edge Advertising Club will unveil their multi-media advertising campaigns for the Cadillac National Case Study Competition on Thursday, April 12, at 6 p.m. in the UPS Auditorium of the Lincoln Center, 3627 Peters Avenue. The public is invited to the free event, which is sponsored by Morningside’s Academic and Cultural Arts Series (ACAS) and Friday is Writing Day.
This year’s assignment was to develop a multi-media branding campaign to bring a specific target market to the Cadillac brand. Four teams of five students each developed different advertising campaigns for the 2008 Cadillac CTS. The campaigns were designed to meet three objectives: decrease the average age of the Cadillac consumer; increase the conquest rate; improve the image and reputation of Cadillac.
One campaign, developed by the Morningside Team “indulge” was selected by a local committee for submission in the national judging, which will be conducted by EdVenture Partners of Orinda, Calif., who sponsored the contest, and Modernista!, Cadillac’s advertising agency.
Research into the luxury car market was facilitated by Hoak Motors of Sioux City and Cadillac of Sioux Falls. Local advertising professionals from J.D. Gordon Design of Sioux City conducted judging of the four campaigns.
“The competition is very high in this class, which makes the experience much more fun,” said Grant Leavitt, a junior business administration major from Marcus, Iowa, and member of Team “indulge.” “Completing a campaign like this is hard work, but it’s the best way to learn and understand the entire marketing process.”
Two campaigns from both undergraduate and graduate team submissions from across the country will be announced as winners on April 27. The teams will be invited to present their campaigns at the Cadillac headquarters in Detroit, Mich., on May 23.
In addition to Leavitt, students on Team “indulge” include: Laura Andersen, Omaha, Neb.; Brianna Blake, Wiota, Iowa; Erin Eckerman, Sioux City; Angela Uher, Sioux City.
Additional members of the Creative Edge Advertising Club and their associated team names, which are also the tag lines for their campaigns, include:
Team “C-T-S”: Ashley Brewer, Sergeant Bluff, Iowa; Derek Rowedder, Denison, Iowa; Sean Rud and Chantel Stratton, Sioux Falls, S.D.; Matt Stachowitz, La Crosse, Wis.
Team “Defining Cadillac”: Katie Bowen, Keystone, Iowa; Sara Courter, Rockwell City, Iowa; Nicole DeVries, Sioux City; Jonathan Goodin, Sloan, Iowa; Allison Kirby, Whiting, Iowa.
Team “Success Brings”: Jama Farah, Sioux City; Jeremy Gabel, LeMars, Iowa; Kayla Joslin, Odebolt, Iowa; Reed Nus, Nebraska City, Neb.; and Megan Wunsch, Garner, Iowa.
Dr. Pam Mickelson, professor of business administration and economics, is the faculty advisor for the ad club.
Only 100 colleges and universities from the United States and Canada compete at the undergraduate and graduate level in the Cadillac National Case Study Competition. In May, the top two teams from the competition will present their case studies to top executives from Cadillac and Modernista! at Cadillac headquarters in Detroit, Mich. EdVenture Partners, a marketing education consultancy group, specializes in bringing together industry and education for mutual collaboration, partnership, and benefit.