Ben Newman, a performance coach whose clients range from NFL athletes to Fortune 500 companies, will speak at Morningside College at 7 p.m. Thursday, Sept. 18, in Eppley Auditorium.

Ben Newman, a performance coach whose clients range from NFL athletes to Fortune 500 companies, will speak at Morningside College at 7 p.m. Thursday, Sept. 18, in Eppley Auditorium, 3625 Garretson Ave.

The event is free and open to the public.

His presentation, “Mental Training Tools,” will cover Newman’s methods for achieving mental toughness, realizing one’s full potential, and beating the pressures of everyday life. Newman’s inspiration is his mother, who passed away from an illness when he was young.

Newman is both an international speaker and a best-selling author. His newest book, “Own Your Success,” was ranked the #13 business book of 2012 by CEO Read.

While in Sioux City, Newman will also be speaking at the Young Professionals of Iowa Conference.