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Professors present at marketing educators' conference

October 9, 2017, in Business Administration, Latest News

Marilyn Eastman Pam Mickelson

Two Morningside College professors recently chaired sessions and presented a paper at the Marketing Management Association Fall Educators’ Conference in Pittsburgh, Pa.

Marilyn Eastman, associate professor of marketing, served as chair and a panel member for the session “Helping Students Develop a Professional Brand.”

Pam Mickelson, professor and chair of the business department, was a judge for the AxcessCapon Teaching Innovation Award. Mickelson also served as chair and a panel member for the session “Innovations in Teaching Advertising.”

Together, Eastman and Mickelson gave a paper presentation titled “Embedding Professionalism in the Business Discipline.”

The Marketing Management Association’s bi-annual conferences showcase the latest in marketing trends for both practitioners and academicians. They also give attendees the chance to network with others in the same profession.